'Having experienced success with animation on The Q, we believe that there exists a strong demand for such content and it is only apt for us as a disruptive and differentiated brand to take a step forward and give such content a place and platform of its own.' “Globally, the interest in animated content is astonishing in India however, the category and format are indexed and typically viewed from a kid’s lens,' remarked QYou Media India's chief operating officer Krishna Menon. Shows such as 'Nattu,' 'Bakaiti,' 'Anokhi Kahaniya,' 'Daravni Kahaniya,' 'Dilchasp Kahaniya' are sure to strike a chord with viewers and create a niche for themselves as well for animated content in the growing general entertainment category, the statement added.

The channel will curate and bring forward stories from leading Indian and global animation studios and creators such as PM Toons, Digimonks, Utkal Cartoon World and Core Infotech. Echoing the network's core proposition, it will showcase differentiated and high-quality alternative animated content that will cut across genres,' said the media company in a statement. 'The Q Kahaniyan is a category creator that bridges the need gap for entertaining, relatable animated stories and content for young adults in India. With the tagline ‘Hatke Kisse, Datke Masti,’ the animated content channel will target young viewers between age group of 13 to 35 years. Mumbai: Following the launch of The Q and Q Marathi, global media company QYou Media India on Tuesday announced the setting up of its digital exclusive animation channel - The Q Kahaniyan.

Odia cartoon